# Managed Lead Generation > Red Bumerang runs industrial outreach: market classification, decision-maker mapping, multi-channel campaigns, qualification and booked meetings. Source: https://redbumerang.com/en/lead-generation/ Outward / managed pipeline **Red Bumerang/Verticals/Outward** ## Managed lead generation. We run your entire outreach pipeline: target companies, decision makers, channels, campaigns and qualification. Your team closes. Book a 30-minute meeting See what we run - **400–1,000** — Monthly personalised sales activities per salesperson - **4–12** — Verified decision makers mapped per company - **100+** — Industries tested in live campaigns - **69** — Countries in our classified company base **Order first** ## A market you haven’t classified isn’t a market. It’s a list. Most outreach is already lost before the first message is written, because the target set was whatever was to hand — a directory export, a trade-fair badge scan, a CRM nobody has pruned since 2019. Volume cannot fix a wrong list; it only spends your name faster. So we start where the order is missing: which companies are genuinely in this market, what they actually make, who inside them decides, and which of them are buying this quarter. Roughly 1.9 million industrial companies across 69 countries, classified — then narrowed to the few thousand that are yours. Only then does automation earn its place. ## The list is not the preparation. It is the campaign. Begins withClassifying the market Never begins withBuying a contact list **Market cycle** ## Demand relocates. It does not disappear. German automotive is cooling, and its Central European supply base with it, while machinery, packaging and energy are growing two countries to the east. The plant still needs the machine; the order has simply followed the capacity. A target set inherited from last year does not represent a smaller opportunity. It represents the wrong one. Before anything is written, we re-read the map: which industries in which countries are buying this quarter. Pause **Reading now** German automotive is in contraction, dragging its Central European supply base with it. **Strongest this quarter** **Weakest this quarter** **Contracting** **Expanding** Index −100 to +100 Illustrative surface · the shape of the read, not a published index ### What moves The budget, not the need. A cooling market rarely means demand has disappeared. Spending has shifted to the country that gained the volume. ### What we re-read Industry, country, quarter. The target set is rebuilt each cycle rather than inherited, so the campaign follows the money instead of the org chart. ### What it changes Which two thousand companies get the campaign — and, more usefully, which twenty thousand do not. **Full-cycle delivery** ## Everything in managed lead generation. There is no new tool to log into or dashboard to learn. We run the pipeline end to end and leave your team to do the one thing it is paid to do: have the conversation. ### Target identification Companies identified and scored against your customer criteria, drawn from a classified base of roughly 1.9 million industrial companies across 69 countries. ### Decision maker mapping We map 4–12 verified decision makers per company, with email, LinkedIn and phone details checked before anything is sent. We do not rely on one generic address. ### Multi-channel outreach LinkedIn, email, phone and the niche platforms that matter in your industry. The mix is chosen for each market, not imposed by a template. ### Personalised campaigns 400 to 1,000 personalised activities a month per salesperson, with variants running side by side to show which copy works. ### Lead qualification Hot-lead triage, AI-assisted scoring and the qualification conversation itself, so your team sees only genuine opportunities. ### Meeting booking A full briefing pack for every qualified meeting: the account, the contact, the history and the reason for the reply. Your team walks in prepared. **01** **02** **03** **04** **05** **06** Market classification Verified contacts A/B tested AI-assisted scoring Briefing pack included LinkedIn · Email · Phone **Getting started** ## It starts with one hour. Before a single message goes out, we sit down with you and document your sales process properly, in your words. Seven questions. Most companies have never written down an answer to the fourth, and it is usually the one that makes the campaign work. Seven questions / one market definition 01What your sales process actually looks like today 02What you sell and your commercial goal for this year 03Why your customers buy from you 04Why prospects do not buy from you 05Who in the company really makes the purchase decision 06Which countries and business activities you want to target 07Which roles to approach — procurement, technical and sales roles, or board members **Then we build · who we contact** ### The target base Companies and named decision makers, scored against the criteria we have just agreed. You see the list before it is used. **Then we build · what we say** ### The approach The messages you will actually send, written in your voice, backed by your evidence and reviewed by you before the first one goes out. **Then we build · how we know** ### The test Variants run against each other from week one. We have tested messages in more than 100 industries, but we never assume which one will win. **The channel** ## Industrial companies still treat LinkedIn as a noticeboard. That is the opening. Most industrial B2B companies use LinkedIn to post and wait. We use it to prospect: named people at named companies, each with a specific reason to reply. We pair it with email, phone and niche platforms so decision makers are reached on the channels they actually answer. Personalisation means the real name, company and role, with a genuine reason to make contact. It does not mean a merge field. Personalisation isA reason to reply Personalisation is notA merge field ●Systematic prospecting removes the feast-and-famine cycle. A pipeline built in the quarter you need it is already too late; the work runs every month whether or not the last one closed. ●Relevance outperforms volume. A message that names the person, the company and the reason is more likely to be answered. Without them, the market learns to ignore you. ●Multi-channel finds people where they respond. A technical director who never opens LinkedIn takes a call; a procurement lead who never takes calls replies to email. The mix is chosen per market. ●A/B testing settles the copy with evidence. Across more than 100 industries the winning message has rarely been the one the room expected. **Track record** ## This has been running for five years. Lead generation is the older of the two verticals and the foundation for everything else. Every figure below is production volume, not a pilot. - **6,000+** — Campaigns run per year - **2M+** — Decision makers reached per year - **360** — Clients since October 2020 - **~1.9M** — Companies classified across 69 countries - Manufacturing·Machinery·Automotive·Chemicals·Energy·Construction·Logistics·Telecom·Aviation·Insurance·Food & beverage·Contact centres·Applied research - Slovenia·Croatia·Poland·Germany·Switzerland·Netherlands·United Kingdom·Sweden·United States **Next step** ## Bring us one market. Thirty minutes, no deck. Name the market you want and we size it on the call: how many companies are genuinely in it, how many decision makers that represents and what a first campaign would cover. You leave with a number and a first step, even if we do not work together. Book a 30-minute meeting or write to info@redbumerang.com